Napa, CA (January 21, 2014) – WineDirect and subsidiary company Vin65, leaders in winery Direct-to-Consumer sales, are launching an exclusive new membership program, 46Brix. For an annual fee of only $79, members can get their ground shipping covered for as many orders of two or more bottles of wine as they would like from all participating wineries. Usually cost prohibitive, wine lovers can receive shipments from their favorite winemakers without worrying about the shipping expenses.
Here's how it works:
- Shop online at a participating winery website
- Select 46Brix during checkout or enroll on the winery website for $79 per year.
- Enjoy complimentary shipping for a full year from an expanding list of wineries.
It's that easy! For wine collectors and event planners, the membership fee can pay for itself in about four shipments. This can allow you to order more wine without breaking the bank. Other wine lovers can purchase limited vintages they can't find in stores directly from the winery and start building their collections. The more you shop online, the more you save, and 46Brix isn't limited to just one winery - you can buy from any winery involved in the program.
"Most online wine buyers today are shopping from several different wineries. We make it much easier to buy direct from the winery while saving on shipping at the same time," said Joe Waechter, CEO of WineDirect. "Customers can purchase from a growing collection of wineries and continue to support the vintners."
The benefits of 46Brix aren't just limited to consumers - they're great for wineries too
Exclusive to Vin65 customers, 46Brix can help wineries encourage a higher number of online sales and boost long-term customer loyalty. Discounted shipping plays heavily into a customer's choice to buy online rather than from a brick-and-mortar store. In fact, as many as 90 percent of online shoppers say reduced shipping factors into their decisions. This program can help winemakers reach a new audience beyond their wine clubs and grow sales because of the benefits 46Brix provides to consumers. Without the restrictive costs of shipping wine across the country, wine lovers can make more frequent purchases. Participation can drive traffic to the tasting room.
Vin65 is the leading provider of ecommerce and point of sale (POS) solutions to wineries and wine retailers. The Vin65 platform has received attention from wine technology thought leaders and technology savvy wineries for its ability to drive innovation in the wine Direct-to-Consumer space. The platform includes: e-commerce, POS systems, wine club, content management, customer relationship management and mobile ecommerce all tailored for the wine industry. Visit www.vin65.com.
WineDirect is a leader in winery direct sales, providing technology and services that enable wineries to sell more wine through Direct-to-Consumer channels. Headquartered in the Napa Valley, WineDirect offers a broad range of logistics solutions including a technology-driven fulfillment system, compliance tools and marketing programs that provide access to new markets and consumers. In addition, the company offers an ecommerce and wine club processing platform with integrated marketing capabilities and telesales services to help wineries grow their businesses profitably. Each of the company's services is offered on a standalone basis or as part of an integrated, end-to-end solution. For further information, visit www.winedirect.com.
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